Memorable Names Increase Business
by Facilitating Repeat and Referrals!
Good Names and Domains are Assets!
Imagine you have a dog named Fluffy and another one named Killer. Each would evoke very different images in the minds of people told about them. And the same is true of your center name. As major brands have discovered, having the right name can make a huge difference in your business long term.
What to name their businesses is an early decision most business owners don’t give a lot of thought to. But hearing your center name is the first impression people will have. And if all goes well, the name will make tens of thousands of impressions over its lifetime.
Good names:
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Position your service well in the marketplace,
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Are memorable, and
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Are legally available.
Verizon used to be named GTE. Nike was almost named Dimension 6. Amazon was almost named Cadabra before their attorney noted that it sounded too much like “cadaver”. .
Corporations take naming very seriously …and you should too! Boutique firms NameLab and Lexicon specialize in corporate naming projects and routinely charge up to a quarter-million per engagement.
Truly effective names deliver fundamental value and drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.
Getting the dot.com domain name is the gold standard. Here are some of the highest priced reported domain sales:
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Cars.com – $872 million
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Insurance.com – $35.6 million
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VacationRentals.com – $35 million
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PrivateJet.com – $30.18 million
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Voice.com – $30 million
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Insure.com – $16 million
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Fund.com – $9.95 million
Here is a sample list of premium domain asking prices.
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Revitalize.com $350,000
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QuantumLeap.com $300,000
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Wellnesswave.com $60,000
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Rejuvacare.com $5000
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Wave.center $3799
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Therawell.com $2000
BrandMother has worked on over 100 startup naming projects. A typical brand naming runs between $1500 and $2000 not including the domain name. And we are a bargain in the industry.
In developing the Wellgizer brand we looked at dozens of root words and generated hundreds of naming possibilities. We wanted a name that suggested both “energy” and “wellness”.
We were able to secure the wellgizer.com domain name. When people search “Wellgizer” on Google – the wellgizer.com site comes to the top. Even linking to our site is an advantage.
We explored dozens of logo symbol ideas and were ultimately inspired by sacred geometry. The symbol we selected is a simplified “seed of life” which works well as a standalone mark.
We’ve add several new brands from which to choose.
Customers that have good experiences tell others. Customers that have bad experiences tell others. Integrated marketing leverages everything and has a synergistic effect.