Get more local leads with Google!
FREE Lead Generation Report for YOUR Market!
Google Ads are Great!
In 2022 Google did $280 billion dollars in sales and 80% of that was from Google Ads. There are three primary ways to advertise on this platform:
- Google My Business – is the search platform’s answer to Yellow pages. This targets local businesses and literally puts them on the map.
- Pay Per Click Ads (PPC) – is where vendors bid on keywords. Google allows for businesses to appear on worldwide searches or zero in on a local area.
- Organic listings – Google offers free organic listings. In today’s world, a company’s position is often a result of the number of other websites that link to it. Popular sites like Wikipedia are at an extreme advantage here.
A challenge for EESystem centers is that energy enhancement is a brand new category of service. Other health and wellness categories such as dentist or chiropractor are well established. There are few people searching directly for “EESystem”.
But the good news is that may be searching for similar or related categories. They maybe looking for answers to a problem such as “chronic fatigue” or “anxiety”. Or they may be exploring other innovative therapies such as “Reiki” or “Red Light”.
Step 1: Determine Key Search Terms
We have created and researched a list of over 150 key words. Using Google analytical tools, we have estimates of how frequently these terms are searched. We’ve narrowed the list down to those terms we feel are most relevant to EESystem session users.
Step 2: Create a Killer Ad
A good Ad grabs attention and intrigues the viewer to click on it. In our case, it most do that without making overt healing claims. Doing so would bring FDA attention. The good news is that energy enhancement is novel. We are constantly testing new headlines and body copy to determine which versions result in the best CTR – click through rate.
Step 3: Build Offer and Landing Page
The next step is to drive potential leads to a landing page. This is where we interest our potential client to engage our services. A special introductory offer may be appropriate here.
Step 4: Capture the lead and engage the client
In an ideal scenario, the potential client orders an introductory session and schedules a time at your center.
Step 5: Make a raving client
Client experience is everything! The goal of that first client session is to make them want to return for more or refer friends and family.
Step 6: Monitor metrics and track results
Succeeding with Google PPC Ads is both art and science. It is important to keep track of a number of key metrics including:
- Search Impressions
- CTR – Click Through Rate
- CPC – Cost Per Click
- CPA – Cost Per Aquisition
- LTV – Lifetime Value Per Customer
Based on these and other numbers we can calculate an ROI or Return on Investment. We recommend doubling down on those Ad campaigns that offer positive returns. It may be the best money you invest.
Sample Google Report:
